About Nudie Jeans
Nudie Jeans was established in 2001 by Maria Erixon. She didn’t want to be led by current fashion, but go her own way which would be a new way for Denim lovers. The jeans are inspired by the principle of raw denim. That means that the jeans are dipped in indigo and thereafter won’t be further processed in editing washed or sanded. After some time that the jeans have been worn it will show user spots which will make the jeans the wearers own, and the jeans will tell their life. The name for these jeans is dry denim; because of the fact the jeans are unwashed. Their slogan is therefore: ‘’Indigo is the living color’’. The more you wear your nudie the more beautiful it will be. Denim will be formed into a sort of second skin, and therefore Nudie Jeans is naked and personal.
Nudie jeans is the naked truth about denim.
Maria Erixon
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