About the website

Nudie website

The Nudie Jeans website is a collection of inspiration, guides, mood boards, information, campaigns and other brand related content. The site is always changing depending on the season and direction and it is 100% responsive. Additionally, their webshop is a very important part of the website.

http://www.nudiejeans.com/

When you are on the homepage of Nudie Jeans there is a lot to see and to choose from. It is one big promotion and news feed. On the side of the homepage are the production and jeans fit guides and an agenda. On the bottom you can find the repair shops and some extra service information. On top of the homepage there are the three main things you can choose from: ''online shop, ''this is Nudie Jeans'' and ''store locator''. The complete website is in the colours black, white, grey and orange; the brands signature colour. The calm, clear colours with the highlighting orange make it an aesthetically pleasing website.

Webshop
When you go to the online shop you can choose from various items such as: new arrivals, restocked, jeans, selvage denim, khakis, jackets, sweaters, shirts, tees, backbone, accessories. So they have not only jeans to choose from. The webshop has a very clear look, there are pictures of the clothes being modelled, with the name, (denim) kind and price written under. The good overview makes it easier to look through the items and more attractive to click on an item. Now a very important and original thing from Nudie Jeans in their webshop is the Nudie Jeans fit guide. Here you can drag two jeans in a screen and compare every aspect.  You can spin them around and compare looks and measurements in your own size. There are 10 different jeans styles to choose from and when you made your 

choice you can share it on Twitter and Facebook and click on ''buy now''. Overall the Nudie Jeans fit guide is a very handy, easy and attractive way for the webshop costumers to find their favourite jeans. 

This is Nudie Jeans
Here you can find everything that is keeping Nudie Jeans busy. First they show their seasonal collection in some text and a photoshoot. The photoshoots they do for their collections are made as every-day-life pictures because that brings the pictures and the collection closer to the costumer. The pictures are realistic and in neutral colours with their own twist and show the Nudie Jeans style.
Winter 2014 collection

Nudie Jeans has it's own repair shops in selected stores, which offer free repairs on all Nudie Jeans denim. They have 12 repair shops throughout, Sweden, North America, Germany, United Kingdom and Australia. But if you don't live near a repair shop they give you the option to send you a repair kit for free, so that you can repair your jeans yourself.
Nudie Jeans is all about sustainability and recycling. They believe you have to break-in your denim, repair it if it is damaged, reuse it when it's completely worn out and recycle it to be good to the environment. You can hand your old jeans in at one of the stores and you'll get 20% off on a new pair. The jeans will be reused as vintage jeans or recycled. Used and repaired jeans have achieved the swedish ''Good Environmental choice'' eco label.

Nudie Jeans has some new projects about recycling, limited edition recycled rugs and camper seats. The Rag Rug is back and they made the In-and-Out Seam camper Seat, both made from jeans. They managed to recycle 90% of the old jeans used for the projects.

Nudie Jeans finds it very important to have fair trading between profit and people or between manufacture and environmental responsibility. They do not own the factories in which their clothing is made however they bear the responsibility to provide a safe, fair and ethical working environment for all the people who are involved in the manufacture of their clothes. All their partners are required to comply with their code of conduct. Their membership of Fair Wear Foundation is a key element ensuring that everyone across the production chain works under fair conditions.
Nudie Jeans makes sure that everyone who participates in the manufacturing of their clothes has a wage enough to live from. Next to this Nudie Jeans is constantly working on reducing their environmental impact.

The Nudie Jeans website has more extra's, like the production guide. Here you can see where your garment has been made. You can go though the different types of garments and this will show in which countries the production of that garment took place. When you click through you can see the exact place of production in that country and the name of the factory which is a Nudie Jeans supplier. Here you can click through on the factory/supplier and see basic information about them and the work they do with Nudie Jeans. With just a few clicks they know where the garment has come from. For the customers this will create a very transparent look on the brand, which is a good thing because they want to know what they buy. This will make the customers view of the brand better and they will buy something more easily.